Rybbit

Another open source alternative to Google Analytics: Rybbit, with similar features but with a beautiful interface, especially the Realtime globe, which is my favorite.

Plausible

Built-in ClickHouse for efficient event analysis, providing real-time data dashboards, and supporting self-hosting and compatibility with mainstream databases.

Matomo

The most comprehensive open source Google Analytics alternative with a long history. It is like a Swiss army knife that is powerful, reliable, and all-encompassing. If you need a solution that is as powerful as Google Analytics but wants to fully control the data and ensure compliance, Matomo is the best choice. The community and plugin ecosystem behind it are very mature, enough to support enterprise-level analysis needs.

PostHog

A heavyweight player. It is not just a simple event statistics tool, but an open source “integrated product analysis platform”. When simple access and click statistics can no longer meet your needs, you need to understand why users do this. It is time to use PostHog. It has built-in powerful features such as session recording, feature flags, A/B testing, which are suitable for teams that need to use data to drive product iteration.

Umami

A pure, lightweight, and beautiful website analysis tool. Its name embodies its core—“Umami”, giving you the most core and pure data, without any unnecessary clutter. If your analysis object is mainly a website, blog, or Web App, and you absolutely hate the complexity and bloat of Google Analytics, Umami can give you a clean and pleasing dashboard in just 5 minutes. It only does one thing and does it to the extreme.

Aptabase

Can be considered as the open source implementation of TelemetryDeck. It inherits the philosophy of “privacy first, simple and easy to use”, and gives you complete control. If you agree with the philosophy of TelemetryDeck, but also want 100% ownership of your data and control costs through self-deployment, Aptabase is for you. Its cross-platform SDK support is excellent, and it is the first choice among open source alternatives.

TelemetryDeck

A tool that puts “privacy” in its bones. Its design philosophy is similar to Apple, beautiful, easy to use, and extremely respectful of users. If you want to completely avoid the hassle of handling user privacy (no Cookie pop-ups), and just want to quickly, simply, and compliantly understand the core functionality usage of your App, it is the best choice. Especially suitable for independent developers in the Apple ecosystem, the setup process is as smooth as silk.

Countly

A unique and modular platform that connects “analysis” and “marketing”. If you not only want to know how many users clicked a button, but also want to take action on these users (such as sending push notifications), the value of Countly is体现出来了。It integrates crash reports, user profiles, A/B tests, and push notifications through plugin-based methods, and is a mobile growth platform.

Wide Angle Analytics

A privacy-focused website data analysis tool, simply put, it helps you understand the behavior of your website visitors, but unlike Google Analytics, it does not “intrude” on user privacy. Its biggest feature is that it complies with the GDPR privacy regulations of the European Union, does not collect personal data by default, and does not use annoying Cookie consent pop-ups, making the visitor experience more清爽. It is not free, starting at approximately 8.33 euros per month (annual payment), and unlike Google Analytics, it is not as feature-rich as “like a space shuttle”, suitable for small and medium-sized enterprises, startups, or teams that prioritize privacy. If you are a heavy user of Google Analytics, it may take some time to get used to its simple style.

One Dollar Stats

OneDollarStats.com is a super cheap website analysis tool, with a monthly fee of only $1, developed by the Drizzle ORM team. It can track website traffic, visitor sources, and user behavior, simple and easy to use, suitable for small websites or personal projects. Just add a script to the website, you can see the data dashboard, the性价比超高，社区反馈也不错！

Microsoft Clarity

View the most popular pages on your website; analyze how users click, scroll, and interact with these pages; support video playback, which is very直观。The most important features include: data visualization, click tracking, heat map reports, session recording, etc., with basic Google Analytics statistics, if you need more detailed data, you can connect to GA. And, forever free!

Mixpanel

Mixpanel is really good for front-end tracking! The API is simple and straightforward, with almost no learning cost. The dashboard is beautiful and easy to use, with free usage up to 100,000 users per month, which is enough for early-stage products.

OpenPanel

OpenPanel is a open source website analysis tool, it can help you understand your website's traffic, user behavior, etc. It supports multiple data sources, including Google Analytics, Mixpanel, PostHog, etc. It is more powerful than Plausible, the interface is more清爽美观, the technology stack is also new, if you have statistical needs, you can try it, you can self-deploy. The interface is made with Tailwind and shadcn.

Hotjar

Focused on session capture and heatmaps (visualizing user behavior).